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This Valentine’s Day, Ultra Play Celebrates Purana Pyaar in True Bollywood Style with a Hilarious TV Commercial

Love, Drama & Bollywood Magic—Ultra Play’s Valentine’s Day TVC is a Must-Watch!

February 2025: There’s something magical about Purana Pyaar—the kind of love that lingers across lifetimes, just like our favorite Bollywood films. Whether it’s the stolen glances of black-and-white romances, the grand musical declarations of the ‘70s, or the intense emotions of the ‘90s, and early 2000s, Hindi cinema has immortalized love in its purest form.

Ultra Play brings you the ultimate Bollywood experience, where Har Pal Filmy means reliving timeless love stories, iconic dialogues, and unforgettable melodies. With a curated collection of classics, digitally remastered gems, and hidden treasures, Ultra Play is your destination to celebrate love—old, new, and everything in between.

This Valentine’s Day, Ultra Play, India’s first Hindi-exclusive OTT platform from the stable of Ultra Media & Entertainment Group gives love an unexpected, filmy twist with its latest TVC. The campaign, staying true to the brand’s tagline “Har Pal Filmy”, blends humour, nostalgia, and Bollywood magic to showcase how love stories are forever—even in the most unusual circumstances. Ultra Media & Entertainment Group is India’s leading content powerhouse, specializing in film production, distribution, content restoration, and OTT services. Through its D2C regional OTT platforms like Ultra Play (Hindi content), Ultra Jhakaas (Marathi regional OTT), and Ultra Gaane (audio, and video music streaming), Ultra Media is committed to preserving India’s cinematic heritage while delivering compelling stories to audiences worldwide.

The TVC is set at a traditional mourning ceremony where friends and family have gathered to pay their respects to the late Auntyji. As condolences pour in, an unsuspecting guest starts reminiscing about her life. But what begins as a heartfelt tribute quickly takes a hilarious turn when he unknowingly starts revealing an old love story between Auntyji and his Papaji, who was fondly called as ’Bobby’ by her. With every sentence, he unintentionally drops Bollywood movie titles like Rangeela, Amar Prem, Taal, Karz, Dillagi, Shola aur Shabnam, Yaadein, Judaai, Deewar, Border and more—turning the solemn gathering into an awkward yet laugh-out-loud moment.

Speaking about the campaign, Mr. Sushilkumar Agrawal, CEO, Ultra Media & Entertainment Group & Ultra Play OTT, shared, “Bollywood has given us countless iconic love stories, and through this campaign, we wanted to celebrate romance in a truly ‘Ultra Play’ style—unexpected, filmy, and entertaining. Our platform is a tribute to Hindi cinema, bringing timeless classics and hidden gems to audiences who love the magic of storytelling. This Valentine’s Day, we remind everyone that love is unpredictable, just like our favourite movies.”

Ultra Play has a curated collection of over 2,000 movies spanning from the 1950s till date. The platform features movies from filmmakers such as Guru Dutt, Raj Kapoor, Shakti Samanta, Subhash Ghai, Vidhu Vinod Chopra & many more. As a Hindi-exclusive OTT platform, Ultra Play focusses solely on Hindi content.